Electronics World Magazine had a feature article on the University Horn system in ther bottom right of the catalog page. Sometime in the later 60's if I remember correctly. Talked about its use as you alluded to. Altec may also have had something similar, but EW Magazine was all about University Sound in their artlcle. I think I may still have a copy of it, but it would take a lot of time to find it. Not sure if web searches would be productive, and since I don't have the movie, I can't review it or grab a frame shot from the scene in question.
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